Fresh Digest A Publication of the Fresh Produce & Floral Council
Tim Linden
Editor Features
8
ALI SATTLER:
LIFE HAPPENS WHEN YOU’RE
MAKING OTHER PLANS
In Every Issue
Executive Notes
BY DON GANN
4
Volume 49, Number 4
Winter 2021/22
Fresh Digest (ISSN-1522-0982) is published quarterly for $15 of FPFC membership dues;
$25 for annual subscription for non-members by Fresh Produce & Floral Council; Periodicals
postage paid at Anaheim, CA, and at additional mailing offices. POSTMASTER: Send address
changes to 17 Loma Linda Court, Orinda, California 94563.
Fresh Digest
FRESH PRODUCE & FLORAL COUNCIL
2021 Board of Directors
OFFICERS
Sean McClure
Professional Produce
Chair
Kori Martin
The Oppenheimer Group
Chair Elect
Kristen Reid
MIXTEC Group
Secretary
Michael Schutt
Raley’s Supermarkets
Treasurer
Brian Cook
Pete’s
Immediate Past Chair
PAST CHAIR REPRESENTATIVES
Roger Schroeder
Honorary Past Chair
Andrew Bivens
Westlake Produce Company
Past Chair
DIRECTORS
Jake Cadwallader
Stater Bros.
Natalie J. Machado
FreshSource, LLC
Brad Martin
Perimeter Sales & Merchandising
Neil Merritt
Bard Valley Date Growers
Mil Mijanovic
Albertsons/Safeway
Lynnie Nojadera
Great West Produce Co.
Bryan Presley
Albertsons/Vons/Pavilions
Marvin Quebec
Quebec Distributing
Veronica Rodarte
Progressive Produce, LLC
Rachelle Schulken
Renaissance Food Group
Caitlin Tierney
Sprouts
Dannie Timblin
Melissa’s World Variety Produce
Paige Venable
Vallarta Supermarkets
Michelle Ziegler
Pactiv
Fresh Digest | 3
Emma McBride-Taylor
Advertising
Heather Gray
Design/Layout
12
13
15
20
FPFC & THE PRODUCE NEWS
FORM
SPONSOR PARTNERSHIP
PERIMETER EXPANDS
INTO
NORTHERN CALIFORNIA
HOLIDAY CHARITY AUCTION
ILLUSTRATES
INDUSTRY’S GENEROSITY
FPFC DINNER DANCE
SET FOR
FEBRUARY 5TH
Editor’s View
BY TIM LINDEN
Council News
FPFC HIGHLIGHTS
6
7
21
FPFC EXPO
SET FOR APRIL
WITH NEW VENUE
22
FPFC ANNUAL NORCAL
GOLF TOURNAMENT
PHOTOS & THANK YOUS
26
FPFC
APPRENTICE APPLICATIONS
ONLINE
Cover Photo: Old World Christmas Farmer’s Market Stand Ornament on
Amazon, Old World Christmas Store. No copyright infringement is intended.