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12 | Winter 2021/22
duce News has vowed to develop initiatives with the FPFC
that benefit its members while also enhancing the status of
the publication as the premiere trade media company in the
California marketplace.
Readers of The Produce News will continue to see the
aforementioned best-in-class coverage of FPFC events in
print and digital media, but TPN will now receive official
recognition as “Official Media Partner of the FPFC” with
signage at events and in correspondence with FPFC membership.
“Becoming FPFC’s official media partner is a natural
choice for The Produce News,” commented Adam Campbell,
publisher of theproducenews.com. “With California
producing approximately 50 percent of all fruits, vegetables
and nuts in the U.S., and as the sole producer of many
commodities that drive incremental sales in the produce
department today, we are clearly aligned in our common
interest in the North American produce industry. To the
benefit of our readers and FPFC’s members, we’re eager to
make the most of our shared values in the years to come.”
Founded in 1897, making it one of the oldest produce
trade media companies in the world, The Produce News has
been covering the Fresh Produce & Floral Council since
its inception in 1965. As the FPFC evolved, The Produce
News has been a stalwart supporter of the council, providing
best-in-class coverage of the many events held by the
council throughout the years.
The Fresh Produce & Floral Council and The
Produce News have agreed upon a partnership
deal that will align two of the most
prominent and respected institutions in the
industry with the goal of further raising the profile
of each.
FPFC President Don Gann said the partnership is an
excellent opportunity to raise the profile of the FPFC in
one of the produce industry’s most important communication
vehicles. “The Produce News is one of the most well
read and respected publications in our industry and we are
very appreciative of the national visibility it has given to
the FPFC for many years. This partnership memorializes
and enhances the symbiotic relationship we have developed
over the years,” he said.
“The California marketplace is a vibrant, dynamic and
all-important piece of the U.S. produce industry, and the
FPFC is a leading-edge organization whose membership
includes many of the heavy-hitters of the retail and shipper
communities,” said John Groh, publisher of The Produce
News. “We are thrilled to enter into this partnership
with such a venerable organization, and we look forward to
working with Don, Emma (McBride-Taylor) and the FPFC
board to develop ways to further boost the profile of the
council.”
The partnership does have a main goal of bringing increased
awareness of the mission of the FPFC to the trade
with expanded coverage in The Produce News. The Pro-