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Fresh Digest Tim Linden Editor Emma McBride-Taylor Heather Gray Advertising Design/Layout FRESH PRODUCE & FLORAL COUNCIL 2023 Board of Directors OFFICERS Michael Schutt Raley’s Chair Kristen Reid MIXTEC Group Chair-Elect Bryan Presley Albertsons Treasurer Rachelle Schulken Secretary Kori Martin Oppy Immediate Past Chair HONORARY ADVISORS Marvin Quebec Quebec Distributing Co. Roger Schroeder DIRECTORS Andrew Bivens Westlake Produce Co Jacob Cadwallader Stater Bros. Markets Baltazar Garcia Local Bounti Natalie J. Machado FreshSource Brad Martin Perimeter Sales & Merchandising Neil Merritt Pairwise Mil Mijanovic Safeway Lynnie Nojadera Debi Orrin Edge Sales + Retail Services Veronica Rodarte Progressive Produce Caitlin Tierney Sprouts Paige Venable Vallarta Supermarkets Shonna Lea Williams Cardenas Markets Michelle Allen-Zieger Pactiv A Publication of the Fresh Produce & Floral Council Features THE FPFC EXPO TO FEATURE DYNAMIC LINEUP JAN DELYSER RETIRES AFTER STELLAR CAREER 4 8 10 16 18 19 20 24 SHORT CA AVOCADO CROP STILL OFFERS SOLID MARKETING OPPORTUNITIES FRIEDA’S BOUGHT BY LEGACY FARMS PROGRESSIVE TOUTS ITS 3PL CAPABILITIES FPFC “THE HEIST’ PHOTOS & THANK YOUS FPFC NORCAL MEMBERSHIP LUNCHEON PHOTOS & THANK YOUS In Every Issue Editor’s View BY TIM LINDEN 6 ExecutiveNotes BY DON GANN 7 CouncilNews FPFC HIGHLIGHTS Volume 51, Number 1 Spring 2023 Fresh Digest (ISSN-1522-0982) is published quarterly for $15 of FPFC membership dues; $25forannualsubscriptionfornon-membersbyFreshProduce&FloralCouncil; POST- MASTER: FreshProduce&FloralCouncil,POBox3627,LakeArrowhead,CA,92352 3