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The best avocados have California in them. Although shopper profiles change over the years, California Avocados continue to be the gold standard for quality and consistency. That’s what makes the California Avocado season, from spring through summer, one of the most anticipated. Your shoppers want the creamy California Avocado taste that can only come from avocados grown in the ideal coastal climate of California and nurtured by California Avocado growers. After all, there’s no secret as to why the California Avocado season generates higher average weekly retail avocado volume. Over the past four years, the California season saw an average lift of +7% compared to when California Avocados aren’t available in stores.* Partner with California Avocados for a customized retail program developed exclusively for your generational shopper demographic. To learn more, scan the QR code or visit CaliforniaAvocado.com/Retail *Source: IRI California and West Regions during the California Season (2019–2022) © 2023 California Avocado Commission. All rights reserved.