Page 3 - FreshDigest Win.24

Fresh Digest Tim Linden Editor Emma McBride-Taylor Heather Gray Advertising Design/Layout FRESH PRODUCE & FLORAL COUNCIL 2024 Board of Directors OFFICERS Kristen Reid MIXTEC Group Chair Bryan Presley Albertsons Chair-Elect Veronica Rodarte Progressive Produce Treasurer Paige Venable Vallarta Supermarket Secretary Michael Schutt Bay Area Herbs & Specialties Immediate Past Chair Kori Martin Oppy Past Chair Representative HONORARY ADVISORS Marvin Quebec Quebec Distributing Co. Roger Schroeder DIRECTORS Daniel Bell Grocery Outlet Andrew Bivens Westlake Produce Co. Jacob Cadwallader Stater Bros. Markets Baltazar Garcia Local Bounti Alex Jackson Frieda’s Natalie J. Machado FreshSource Brad Martin Perimeter Sales & Merchandising Myisha Nathaniel Raley’s Lynnie Nojadera Great West Produce Co. Debi Orrin Edge Sales + Retail Services Ryan Sanchez Albertsons Rachelle Schulken Calavo Caitlin Tierney 99 Cents Only Shonna Lea Williams Cardenas Markets Michelle Allen-Ziegler Pactiv Evergreen A Publication of the Fresh Produce & Floral Council Features RETAILER PROFILE: ROBERT VEILLEUX GELSON’S MARKET RETAIL PANEL ENLIGHTENS FPFC LUNCHEON CROWD In Every Issue Editor’s View BY TIM LINDEN 8 12 15 18 4 FPFC JANUARY MEMBERSHIP LUNCHEON PHOTOS&THANKYOUS 1ST ANNUAL ARIZONA GOLF TOURNAMENT PHOTOS & THANK YOUS Letter from 5 theChair BY KRISTEN REID Council News FPFC HIGHLIGHTS 22 FPFC DECEMBER HOLIDAY MEMBERSHIP LUNCHEON PHOTOS & THANK YOUS HENRY AVOCADO OFFERS FRESH APPROACH WITH BRAVOCADO BRAND 6 26 Volume 51, Number 4 Winter2023/2024 Fresh Digest (ISSN-1522-0982) is published quarterly for $15 of FPFC membership dues; $25forannualsubscriptionfornon-membersbyFreshProduce&FloralCouncil; POST- MASTER: Fresh Produce & Floral Council, PO Box 41082, Long Beach, CA, 90853 3