Page 22 - FreshDigest Win.24

FPFC DECEMBER HOLIDAY LUNCHEON Wednesday, December 6, 2023 Cerritos, CA The Fresh Produce & Floral Council (FPFC) hosted the Annual Holiday Luncheon & Charity Auction on Wednesday, December 6th at the prestigious Sheraton Cerritos. This cherished tradition brought together over 270 industry leaders and supporters for a festive occasion that not only celebrates the holiday season but also makes a significant impact on two deserving organizations: Brighter Bites and Second Harvest Food Bank of Orange County. The FPFC Annual Holiday Luncheon & Charity Auction has become a hallmark event in the fresh produce and floral industry, embodying the values of generosity, community, and collaboration. This year membership raised over $53,000 for Brighter Bites and Second Harvest Food Bank of Orange County. Thank you to all that joined the FPFC to celebrate the season of giving and contribute to these vital organizations. Thank you to our event sponsors: Grimmway/Cal-Organic Farms, MIXTEC Group, Calavo, Bard Valley Date Growers, Idaho Potato Commission, Mixed Nuts, Oppy, PK Packaging, Veritiv, M&M Farms, Frieda’s, North Shore Living Herbs + Greens. Master of Ceremonies, Sheryl Salazar of Albertsons. Adam Go of Second Harvest Food Bank of Orange County presenting to membership. Rich Dachman, CEO of Brighter Bites. 22