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Fresh Digest
Tim Linden
Editor Emma McBride-TaylorEditor
Heather Gray
Emma McBride-Taylor
Heather Gray
Advertising
Design/Layout
Advertising
Design/Layout
Tim Linden
FRESH PRODUCE & FLORAL COUNCIL
2022 Board of Directors
OFFICERS
Kori Martin
Oppy
Chair
Michael Schutt
Raley’s Supermarkets Chair-Elect Kristen Reid MIXTEC Group Treasurer Bryan Presley Albertsons Secretary Sean McClure Professional Produce Immediate Past Chair
HONORARY ADVISORS
Marvin Quebec
Quebec Distributing
Roger Schroeder
Honorary Past Chair
DIRECTORS
Andrew Bivens
Westlake Produce Co.
Jacob Cadwallader
Stater Bros. Markets
Brian Cook
Pete’s/Local Bounti
Natalie J. Machado
FreshSource, LLC.
Brad Martin
Perimeter Sales & Merchandising
Mil Mijanovic
Albertsons
Neil Merritt
Insights With Merit
Lynnie Nojadera Debi Orrin
Edge Sales + Retail Services
Veronica Rodarte
Progressive Produce
Rachelle Schulken
Calavo
Caitlin Tierney
Sprouts
Shonna Lea Williams
Cardenas Markets
Michelle Allen-Ziegler
Pactiv

A Publication of the Fresh Produce & Floral Council
Features
In Every Issue
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13
18
22
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GROCERY OUTLET: A TREASURE HUNT FOR CONSUMERS
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5
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Editor’s View
BY TIM LINDEN
Executive Notes
BY DON GANN
Council News
FPFC HIGHLIGHTS
FPFC DECEMBER CHARITY LUNCHEON PHOTOS & THANK YOUS
FPFC
2ND ANNUAL LUAU PHOTOS & THANK YOUS
FPFC NORCAL GOLF TOURNAMENT PHOTOS & THANK YOUS
FPFC APPRENTICE TOURS ON NOVEMBER 7, 2022
Volume 50, Number 4 Winter 2022 / 2023
Fresh Digest (ISSN-1522-0982) is published quarterly for $15 of FPFC membership dues; $25forannualsubscriptionfornon-membersbyFreshProduce&FloralCouncil; POST- MASTER: FreshProduce&FloralCouncil,POBox3627,LakeArrowhead,CA,92352
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