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EXECUTIVE NOTES By Don Gann, FPFC President FPFC OFFICE 714-739-0177 Website: www.fpfc.org EDITORIAL OFFICE Tim Linden 925-216-0973 tim.linden@ymail.com ADVERTISING OFFICE Emma McBride-Taylor 714-739-0177 emma@fpfc.org FPFC in Action Mode We are super busy and mov- ing ahead quickly. We are launching our updated website. We’re putting the finishing touches on a couple of new events this year. And we have some new activities being planned for 2024. These are exciting times for the Fresh Produce & Floral Council... and the word is getting out. Since the first of the year, we have welcomed 55 new members to the fold. I don’t think we have kept re- cords as to member growth in such a short period of time but this has to be our strongest showing in that regard in decades. Welcome aboard. Providing a better member experience is the driver for our new website as well as our new events. The ultimate goal of the website is to allow members to sign up for events and interact with the FPFC with a click of the mouse. We are working toward that goal and we will get there sooner than later. We had a great FPFC Expo with great attendance and feedback but we have no time to rest on those laurels as it is full steam ahead on our next activities. By the time this magazine is published, a Northern California membership luncheon and cornhole tournament will be in the books. Next up, the 31st Annual Southern California FPFC Golf Tournament will be held in July, fol- lowed by the Annual City of Hope Luncheon in August, which has had a similar run. We like these traditional events that are well-received by our mem- bers, but we also like to sprinkle in some new activities and networking opportunities. On September 14, we will hold the 1st Annual Topgolf Outing in Ontario. Sign up soon. It promises to be very popular. October will feature our 17th Annual NorCal Golf Tournament and the following month we will again try something a little differ- ent by holding a golf tournament in Arizona at the Phoenician Golf Club in Scottsdale on November 10. That event is generating lots of enthusiasm, so again sign up soon! Our final event for 2023 will be the Annual Membership Luncheon and Charity Auction on Dec. 6 at the Sheraton in Cerritos. We are already planning for 2024 and you will get a heads up on all the activities soon, but I do want to draw attention to a couple of notable events to make sure you save the date. We are greatly expanding our traditional dinner-dance into a “Weekend with the FPFC” at the Balboa Bay Resort in Newport Beach, Feb. 23-25, 2024. Friday night will offer a sponsored event featuring specific retailers on Duffy Boats tooling around the Bay. Saturday night, Feb. 24, we will hold our Casino Night and Dancing party, similar to 2023. We are also securing special rates for playing golf at the resort on Saturday and getting a spa treatment on Sunday. This is going to be a great week- end. Put it on the calendar. And while you have that calen- dar open, make sure you put a star on May 1, 2024. That is the date of the 2024 FPFC Expo, which will once again be held at the Anaheim Convention Center and is sure to feature a dynamite speaker. Remember check back often on the FPFC website (fpfc.org) to get updated on the latest happen- ings of your Fresh Produce & Floral Council. 6