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Keynote Breakfast retail panel, moderated by Todd Linsky of Todd-Versations Podcast joined by Daniel Bell of Grocery Outlet, Jacob Cadwallader of Stater Bros. Markets and Jon Holder of Superior Grocers. Tracy Ramirez, the 2007 Floral Achievement Winner, presenting the 2023 Winner, Erin Caird of Por La Mar Nursery. 2023 FPFC Chairman Michael Schutt with FPFC President Don Gann; Keynote Breakfast Speaker, Sarah Thomas and Ross Johnson and Kent Beesley of the Idaho Potato Commission. 24