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Dan Addiego Director of Sales & Insights FreshSource Pleasant Hill, CA Background: I was born and raised in San Ramon, CA where I lived until I attended San Jose State University and was a part of their D1 mens soccer team. I was a 4-year starter, scholar athlete, and earned team captain honors. I gradu- ated with a BS in Business Administration and concentration in Management. I started in the produce industry as a contractor for Safeway Corporate Produce and moved my way from support roles to a category analyst supporting many categories in the produce department. I took a step away from work to travel and experience different parts of the world. Upon return, the produce industry came calling again and it’s where I’ve been ever since. Since returning, I have spent this portion of my career on the broker side of the business and building meaningful relationships between manufac- turers, growers and their retail partners. I have worked in category management, account management and am currently in sales. I love the people in the industry, how every day presents a new challenge, and the fast-paced nature of produce and perishable products. FPFC Connection: I learned about the FPFC when I first started my career with Safeway. I attended a few luncheons and Northern California Expos prior to leaving and assisting our brands with participating in the events. I learned about the program closer to the start of my career. I knew I wanted to become more involved in the industry but had to find the right time. The hybrid approach this program has implemented has allowed me to become more involved while still managing my work and family life. I’m very excited to learn from my fellow ap- prentices, mentors and industry leaders and be introduced to aspects of the industry I may not have the chance to experience in my day-to-day responsibilities. Fun Fact: Outside of work, most of my time is spent with my family. My energetic kids always keep me on my toes, and there is never a dull moment. I love introducing them to new things, taking them to new places and at- tempting to get them to try new foods. My hobbies revolve around spending time outside and being active. When I do get the time, you will find me hiking, golfing, on the soccer field or in the backyard barbecuing and listening to music with friends and family. Congratulations Dan Ad n d di i e e g g g o o d Class of 2023 a an nd t t h h e e A Ap p p p r r e e n n t t i i c c e e P P r r o o g g r r a a m m 17