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FPFC NORCAL MEMBERSHIP LUNCHEON Wednesday, January 18, 2023 Castlewood, Pleasanton, CA On Wednesday, January 18, the Fresh Produce & Floral Council held the first luncheon of the New Year at the Castlewood Coun- try Club in Pleasanton. This luncheon featured Master of Ceremonies Daniel Bell of Grocery Outlet and 2023 FPFC Chairman Michael Schutt of Raley’s. We hosted guest speaker Lori Taylor of The Produce Moms and panelists, Alex Jackson of Frieda’s, Ma- rissa Ritter of Naturipe Farms, Myisha Nathaniel of Raley’s, and Daniel Bell of Grocery Outlet. The panel covered increasing produce consumption, branding, and data followed by a Q+A session from the audience. Amy Snyder of FreshPoint with Nannette Andersen of HS&R Fresh. FPFC Luncheon committee Chair, Alex Jackson of Frieda’s with Master of Ceremonies, Daniel Bell of Grocery Outlet. Rick Bravo of Ocean Mist Farms with Kip Martin of Raley’s and Jesse Lopez of Ocean Mist Farms. 24 Key Sponsor Chilean Fresh Fruit Association Associate Sponsors Edge Sales + Retail Services Lipman Family Farms Photo Sponsors Church Bros. North Shore Living Herbs + Greens Zuckerman Produce Social Hour Bar FreshSource Centerpieces donated by Kent’s Bromeliad Nursery